Selling Customized Gift Certificates: A Case Study
When it’s impossible to have customers in the store and clients face-to-face, how can money be made? One fairly obvious, and earnest-enough, method is by selling your reputation on paper: gift certificates and gift vouchers. For many businesses there is a real opportunity for income here. And many (future) loyal customers understand that purchasing gift certificates is a way to support businesses right now. They know that by making these purchases, when the Great Shutdown begins to heal, their community might look closer to how it did in 2019.